Google Ad words , is an online platform which is developed by Google where clients has to pay to Google for services offered by them, product listings, video campaign , mobile advertising, display, app application, and shopping(E Commerce).
- SEARCH NETWORK CAMPAIGN
- DISPLAY NETWORK CAMPAIGN
- SHOPPING CAMPAIGN
- VIDEO CAMPAIGN
- APP CAMPAIGN
Before making Campaigns you have to select right goals because if you choose wrong goals for your campaign then it will be of no use. Goals will help you to select right audience for your business.
- Website traffic
- Product & brand consideration
- Brand Awareness & reach
- App promotion
How Google Ad Words Work
- Decide your Goal
- Choose your location
- Create a catchy message
- Decide your budget
- Go live.
What Are The Benefits of Google Ads
Each and every shoppers to go online to search for products and services before they want to buy goods or services. The main fact is that people search your online presence if you are not in online then it is really harder for you to generate revenue.
Google Ads provide various advantages to advertisers they are Like:
- Immediate exposure- By google ads you can show your ads in top 5 result page on Google search.
- Reach- By reach you can reach the potential customers whom you can target.
- Geo targeting – Geo targeting means you have target right geographic location.
- reporting – Reporting will help you understand that which keywords are not working it also tells you about your click through rate.
- Budgeting – It helps you to manage your bids and budget.
In Google Ad words many companies spend lots of money because they are not patient enough to get results. In google ad words you have to do certain things before you want to start
- Don’t spend lots of money you have to fix certain budget
- Have patience when you have spend certain money it takes time to give results.